Mission and Vision
About
MR. XU ZHIWEI, CHAIRMAN OF LONGRICH
Chairman of Longrich Group, MBA,a Senior Economist, President of China Detergent Industry Association, People's Congressman of Jiangsu Province, Annual China Top 10
Philanthropists 2016 by CCTV.
Over the past 30 years, Longrich has grown steadily (annual rate over 40%) and become a leading Chinese conglomerate in the health and beauty industry under the leadership of Xu Zhiwei.
Mission
In order to accelerate the process of internationalization strategy, realize industrial transformation and production technology, Longrich spent 600 million yuan, to build a world-class "new smart factory".
In recent years, Longrich has innovated and updated
completely its products and fully promoted the marketing strategy of "returning the advancement of the kinship category, opening a glorious page in the history of development and achieving rapid growth in category sales.
Vision
In the future, Longrich will continue to seize opportunities to adhere to corporate strategies to revitalize the domestic daily-use products industry, continuously improve the technological content of products and other value-added services. Longrich will continue to strive to improve customer experiences and accelerate the improvement of its brand in terms of culture, popularity and reputation.
